Senior-led paid media on Meta, Google, TikTok, and YouTube — for $500-a-month local shops to $500K-a-month brands. Flat $5 per qualified lead, no retainers, no spend markups.
Meta Ads
Facebook · Instagram
Google Ads
Search · PMax · Shopping
TikTok Ads
Spark · UGC · Creators
YouTube Ads
Shorts · Demand Gen
Shopify
DTC · CRO · CAPI
Pinterest Ads
Visual · Commerce
No retainer minimums. No spend markups. No twelve-month lock-ins. Whether you're a local shop spending $500 a month or a brand spending $500K a month, you pay $5 per qualified lead — and we run the rest.
Whether you spend $500 a month or $500K a month, you pay the same $5 per qualified lead — and a senior strategist runs your entire account.
We're certified, embedded, and platform-native — not generalists with a deck. The four channels that drive 95% of paid-media revenue, run by senior strategists with the receipts to prove they belong on your account.
Facebook & Instagram paid social — Advantage+ Shopping, retargeting structures, creative testing frameworks, server-side CAPI.
Search, Performance Max, Shopping, and YouTube under one roof. Match-type discipline, asset-group hygiene, full-funnel attribution.
Short-form native creative, Spark Ads, Smart Performance Campaigns. We brief creators, edit hooks, and pace fresh creative weekly to fight fatigue.
Demand Gen, Shorts, in-stream skippable, connected TV. The most underrated channel in 2026 — full-funnel video at search-tier intent.
Strategy, creative, tracking, and reporting — built and shipped in-house. Whatever your business size, you get the entire stack baked into the $5/lead. No agency handoffs, no creative middlemen, no opaque "partner network" tax.
Meta, TikTok, Pinterest, Snapchat. Account architecture, creative rotation, funnel mapping, audience expansion, fatigue management, and CBO/ABO discipline that compounds over months — not days.
Google, Bing, YouTube. Match-type discipline, search-term hygiene, asset-group strategy, audience signals, and feed-driven Shopping campaigns engineered for full-funnel ROAS, not last-click vanity.
Static, motion, and creator-led UGC. Brief, source, edit, and ship — with hook libraries that win attention in the first 1.5 seconds.
Meta CAPI, Google Enhanced Conversions, server-side GTM, deduplication, and post-iOS attribution rebuilt clean — so your platforms see what they should.
Replo, Shopify section work, A/B tests on hero, copy, and offer. Your funnel converts — your ad budget multiplies behind it.
Live Looker Studio dashboards, weekly Loom recap, biweekly strategy call, shared Slack channel. Triple Whale, Northbeam, and post-purchase survey integration where it matters. You see exactly what's working and what's next — every Monday morning.
We don't replace your email team — we sync with them. Audience handoffs, lookalike seeds from VIP segments, abandoned-cart flow alignment, and post-purchase remarketing that closes the loop on your paid spend.
A repeatable operating system, not a vibe. Every account follows the same four phases — but the levers we pull inside each phase are tailored to your funnel, your margins, and your offer.
Account-by-account forensic of your historical spend. We map the waste, find the leverage points, and rebuild your tracking before we touch a single campaign. Most agencies skip this. We never do.
Account structures, audience segmentation, creative briefs, landing-page wireframes, server-side CAPI, attribution stack. Foundations laid early. Tested fast. Iterated relentlessly.
Campaigns go live with full-funnel coverage and a fresh creative pipeline already in motion. Daily monitoring, weekly creative rotation, biweekly account-level optimization.
We pour gas on what's working, kill what isn't, and expand to adjacent channels once your KPI targets hit. The compounding-returns phase — and where we earn our keep.
A snapshot of recent partnerships across DTC, local services, and direct response. Numbers are net of platform fees. Quotes are real. Brand details are anonymized only at the client's request.
"Surge was built so a $500-a-month local shop and a $500,000-a-month brand get the exact same senior strategist — and pay the same flat $5 per lead. Pricing should never decide who deserves real strategy."
Surge Media is intentionally small. Three senior strategists, brands of every size, zero junior account managers. Every brief, every creative review, every QBR is run by someone who's already managed eight figures of paid media.
Founded in Mendham, New Jersey after years of watching small businesses get priced out of real expertise — and large brands get bait-and-switched into junior teams. Surge is the answer: senior-only, founder-led, performance-priced.
More about DillonFree 15-minute Loom audit of your current ad account, plus your first 50 qualified leads at zero cost when you onboard. No deck, no contract — just a senior strategist's take, and the kind of leverage that actually changes a quarter.