Now onboarding · $5 per qualified lead, any business size (973) 876-1470 dillonhigginswork@gmail.com
Mendham, NJ · Remote First
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Founder · Lead Strategist

Built by Dillon.
Built for every business size.

Surge Media is senior-only and pay-per-performance. Same flat $5 per lead whether you're a local shop or a national DTC brand. The same strategist who pitches your account is the strategist running it on day 90, day 180, and day 360.

DH
Dillon Higgins
Founder · Lead Strategist
$10M+
Spend Managed
7 yr
In Paid Media
20+
Active Brands
Mendham
New Jersey
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The Story

Why I started Surge Media.

I spent seven years inside agencies watching the same broken pattern: senior strategists pitch the deal, junior account managers run it, the work declines after month two, and small businesses get told their budgets aren't worth the senior team's time.

I've personally managed over $10M in paid media across DTC skincare, supplements, streetwear, outdoor gear, local services, and B2C SaaS. I've watched brands hit eight figures on the back of disciplined Meta + Google buying. I've also watched brilliant founders get priced out of real strategy entirely — because every agency wanted a $10K/mo retainer floor before they'd take a phone call.

"Surge Media exists so a $500-a-month local shop and a $500K-a-month brand get the exact same senior strategist — and pay the exact same flat $5 per lead. Pricing should never decide who gets real strategy."

Surge is intentionally small. Three senior strategists, brands of every size, zero junior account managers, zero offshore execution teams. We turn down accounts every month — not because we don't need them, but because we won't take on more than we can run senior-only.

I'm based in Mendham, New Jersey — a two-hour drive to Manhattan, two-hour flight to Austin or Miami, four-hour flight to LA. We work remote-first with brands across the US and Canada, no matter the budget size.

If you're tired of agency theater and you want a senior strategist who'll work pay-per-lead — no retainer floor, no markup, no annual lock-in — that's what Surge is. Let's talk.

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Operating Principles

Six rules
we don't break.

Not a value statement, not aspirational marketing copy. These are the actual operating rules every Surge account runs on.

01

Senior on every account

The strategist who pitches you is the strategist running you on day 90. No junior handoffs, no offshore execution, no agency middleware.

02

Your accounts. Always.

Every Business Manager, Google Ads account, pixel, and creative file lives in your name. We never gate, never lock, never ransom.

03

$5 per lead. Always.

Same flat rate whether you spend $500 a month or $500K. No retainer floor, no spend markup, no surprise fees on the invoice.

04

Honest reporting, both ways

If a campaign tanks, you hear it from us first. If a brand isn't ready for our spend tier, we say so on the audit call.

05

30-day exit, every month

Pay-per-lead means we earn the next month every month. Walk anytime with 30 days notice — no clawbacks, no enforcement, no friction.

06

One Slack, one strategist

You have a direct line to your strategist on Slack — not an account manager forwarding to an account manager forwarding to a media buyer.

Your first $5 leads,
on us.

Free 15-minute Loom audit, delivered in 48 hours, plus your first 50 qualified leads at zero cost when you onboard. No matter your business size — local shop or national brand.

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