A repeatable operating system, not a vibe. Every Surge account — local shop or national DTC brand — follows the same four phases. The levers we pull inside each phase are tailored to your funnel, your margins, and your offer. The pricing stays flat at $5 per qualified lead.
Before we touch a campaign, we run a forensic audit of your existing accounts. Most agencies skip this and start "optimizing" inside a broken structure. We refuse to. Same audit depth whether you're a $500-a-month shop or a $500K-a-month brand.
The audit covers account architecture, tracking integrity (pixel events, CAPI fidelity, server-side GTM, deduplication), historical creative performance, audience saturation, attribution gaps, and the offer-funnel mismatch that's almost always silently killing your ROAS.
You get a written audit document plus a walkthrough call. Even if you don't move forward with us, you keep the audit. That's the deal.
Foundations. The phase where the next 12 months get engineered correctly, before a single dollar gets spent badly.
We rebuild account structure for clean attribution and tested expansion. We wire server-side tracking — Meta CAPI, Google Enhanced Conversions, GTM server containers — so platform algorithms see what they should. We brief and queue your first batch of creative. We wireframe landing-page CRO experiments. We set up Looker Studio reporting so you have eyes on the same numbers we do.
This is unglamorous work. It's also why Surge accounts compound — and why agencies that skip it plateau quickly.
Campaigns go live with full-funnel coverage from launch. Prospecting, mid-funnel, and retargeting all in motion together — not piecemeal because the agency forgot to ship the bottom of the funnel.
Daily monitoring, weekly creative rotation, biweekly account-level optimization calls. We treat creative as a pipeline, not a deliverable. Fresh hooks ship every Monday. Underperforming creative dies on Tuesday. Platform algorithms get fresh signal every week — which is the actual lever for sustained scale.
Most accounts hit their initial KPI lift quickly — and you should already be questioning why you didn't switch to us six months ago.
The phase where we earn our keep. Once ROAS targets are hitting, we pour gas on what works, kill what doesn't, and expand into adjacent channels.
Spend scales when the unit economics support it — never before. We hand the brand off when channels are saturated and run-rate efficiency declines, and we find the next channel where your offer + creative will compound. YouTube Demand Gen, Pinterest, Reddit — we don't chase shiny objects, but we do go where your customers haven't been priced out yet.
This is also when we start measuring incrementality, not just last-touch ROAS. Geo holdouts, post-purchase surveys, marketing-mix-modeling-lite. Real attribution, not platform-flattering theater.
No mystery. Here's what plugs in across the four phases — every tool, every partner, every dashboard. Same stack regardless of account size.
