A snapshot of recent partnerships from local shops to national DTC brands — all paying the same flat $5 per qualified lead. Numbers are net of platform fees. Quotes are real. Brand details are anonymized only at the client's request.
Starting point: $40K/mo on Meta, plateaued for 8 months at 1.6× ROAS, broken CAPI, no Advantage+, single creative angle running for 14 weeks straight.
What we changed: Rebuilt account structure into prospecting + retargeting + brand pods. Wired full server-side CAPI with deduplication. Briefed and shipped 22 fresh UGC creatives in 30 days. Launched TikTok and Google Shopping in parallel.
The result: Day 90 ROAS hit 5.4× blended, monthly spend scaled to $280K, CPA dropped 47%, new-customer revenue up 312% YoY.
Starting point: Strong organic following but couldn't make paid social profitable. Meta CPA at $74, TikTok untouched. Founder running ads themselves between fulfillment shifts.
What we changed: Built the creator network — five UGC creators on rolling briefs. Restructured Meta into Advantage+ Shopping + retention layer. Launched TikTok with native creator content and Spark Ads.
The result: CPA dropped to $46. AOV up 62% via cross-sell creative angles. Revenue more than doubled YoY in six months. Founder now back in the studio designing.
Starting point: Med spa in NJ getting bookings via Instagram organic only. Wanted to expand without dropping their care quality. Skeptical of agencies after a $9K bad experience the year prior.
What we changed: Local Meta lead campaigns with a streamlined consult-booking flow. Google Search for high-intent procedure terms. Custom server-side tracking for offline conversion uploads.
The result: Cost per booked consult landed at $28 within the first 14 days and held. 184% increase in monthly bookings. Owner stopped considering closing one of their two locations.
Starting point: $48K/mo across Meta and Google Search, hitting 2.8× ROAS. Considered YouTube "too expensive" based on a 2022 test that flopped.
What we changed: Re-architected for YouTube Demand Gen with custom audience signals. Briefed three 60-second hero spots and 12 short-form Shorts variants. Layered Performance Max across product feed.
The result: 6.2× top-line ROAS sustained across 120 days. YouTube became their #2 acquisition channel. Blended CPA dropped 51%.
A handful of our highest-spend accounts can't be discussed publicly. We share specific case decks privately on the strategy call after the audit.
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